I. What is customs data?
Customs data refers to the transaction data of goods imports and exports traded by customs of countries in the world, mainly from real records of documents such as customs declarations, bills of lading, and commodity inspections. It has the characteristics of "authoritative, accurate comprehensive, timely, and detailed," and this data information is the most direct basis for the state to control the changes in international trade and formulate trade policies. It is also an and accurate resource for enterprises to conduct market research, develop the international market, and carry out foreign trade business.
China's customs data is divided into China's import export statistical data and customs data. China's import and export customs data is the transaction record data of domestic importers and exporters under the 8-digit HS code, the names of domestic import and export enterprises, the time of import and export, price, weight, quantity, and the target country.
II. The importance of customs data foreign trade enterprises
Customs data plays a pivotal role in international trade. It is both a necessary tool for the development of foreign trade customers and a data support in trade
For foreign trade enterprises, there is no end to development. Considering the road for future development, the exploration and development of potential foreign trade customers and the continuous expansion of the of overseas markets are two important tasks that belong to the key focus for every foreign trade enterprise.
Among them, in the process of expanding the overseas market area, the of external active channels to promote these two items is a means that foreign trade enterprises value.
Therefore, customs data plays an active role in it. Because all foreign trade transactions have to go through the management and guidance of the customs department, the customs data they submit contains considerable value.
III. What value can customs data create for foreign trade enterprises?
1. Development of foreign trade customers
Not only customs data contain the real information of buyers, but it can also analyze their specific transaction information based on the data: purchased products, purchase quantities, and thus find suitable buyers for the.
2. Improve customer conversion rate
Quality customers can be searched through data, and importers with large import volume and relatively high profit can be screened out according to data. The enterprise can focus on developing and achieve twice the result with half the effort.
The purchasing rules of buyers can also be found through data analysis. Recommend the companys products to buyers at the best time to increase the hit rate.
3. Fully understand the market supply and demand changes, and adjust the export strategy in time
stand the new products of the same industry and the changes in customer demand through data, respond more timely, enhance their own competitiveness, and reduce customer loss.
4.asp the development of global competitors, and adjust the competition strategy at any time
Find customer targets and view their supplier's export data to observe their product quality and price. comparative analysis with competitors and oneself, find breakthroughs, further consolidate customer relationships, and enhance customer value. Otherwise, why would people give up previous partners and choose to cooperate with? We must show our strength in terms of quality and service.
If your competitor's price is relatively high, but the quality is the same as your product, then this case, you can directly contact this customer, which will bring great advantages. If this customer has abandoned many of your peers, then you can also analyze the reasons why customers will continue to cooperate with them.
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